Continually Recognized For Excellence
Focusing on the Wrong Keywords Is a Costly Mistake
Customers are searching for you using specific keywords and phrases. If your marketing doesn’t focus on the right ones, those customers will find your competitors instead. Authority Solutions® is specifically skilled in conducting research, analyzing findings, and applying expertise to grow your online presence through effective Internet marketing. Let us help you determine what your prospects are actually searching for. If you’re ready to take your business to the next level, then let’s start with a conversation. Take a moment to provide us with some basic information and we can start the process today!
Authority Solutions® was an amazing asset to my business growth. I started to see results within WEEKs of working with Authority Solutions®. Not only did I see measurable results, Authority Solutions® made the information understandable and thoroughly answered all of my SEO questions. The process was simple, fast, and got results!
Alexis M. | Business Owner
Take your business to the
Be Confident Customers Find You When They Search Online.
Intentional Keyword Research
Authority Solutions® focuses on strategies and methods that bring its customers success by being in Google’s search results. Showing up in the search results organically or via paid ads only brings success to the business if they are showing up for the correct terms. Keyword research is the foundation of any successful Internet marketing campaign and is the ultimate tool to identify popular and common words and phrases that people use when searching for particular products or services.
By using keyword research, marketers can grasp a clear understanding of the level of competition and demand around certain terms that prospects are searching for. Discovering these target phrases that consumers are searching for in order to find a company and its products and services, gives the right direction to the campaign.
Authority Solutions® has the research tools, the staff and the knowledge, expertise and experience to bring success to any client’s online marketing campaigns by ensuring that each campaign starts off with comprehensive keyword research. Authority Solutions® is skilled in conducting that research, analyzing the findings and using the data gleaned to grow your business and tailor your marketing campaign for success today as well as in the future.
Long Tail Keyword Research
At Authority Solutions® we understand the value in long tail keyword research. Long tail keywords are three to four keyword phrases that are extremely specific and tailored to whatever a company may be selling. Whenever a customer uses such a highly specific phrase, they know what they are looking for, precisely what they need and are, more likely than others, ready to make a purchase. These very specific searches are infinitely more likely to convert to sales over generic searches.
Here are just a few benefits of using long tail keyword searches as a tool in your marketing plan.
- Less Competition: SEO keyword research has shown that broad and general keywords have more companies fighting for those terms, thus putting a company in direct competition with mega companies and very developed brands. Using keyword research as a tool and keeping the keyword phrases very specific and tailored to your company’s products and services can reach your targeted audience – when they are ready to buy.
- Higher Conversion Rates: Customers who are ready to buy use long tail keyword searches to narrow in on what it is that they want to purchase. Having your website pages and/or ads tailored to those long tail phrases helps with an increased conversion rate.
- Less Expensive: If you are looking for competitive keywords in a PPC campaign, research proves that long tail keywords cost less and deliver a higher return.
Want To Increase Your Revenue with SEO?
Keyword research is the foundation of Search Engine Optimization (SEO), and it is the ultimate tool needed to identify common words and phrases people use when searching for particular products or services. Keyword research allows marketers to gain a better and clear understanding of the competition and the level of demand for certain words, as well as understanding what exact phrases people use when doing a search related to your location or product or service. Discovering the target words or phrases your potential customer is using provides necessary marketing guidance for the efficient optimization of ads. Achieve an advantage over your competitors with keyword research that can ensure that your business is found when people search for the services or products you offer.
Keyword Research FAQ's
Excellent question! Keyword research is the method of finding out what are the keywords that you should optimize the current and future content on your website. As an example: if your business deals in divorce resolution, but you discover that “divorce attorney” has a higher search volume, you might want to edit the copy on your website to reflect that. Keyword research is a method to determine what users are actually searching for, and modifying your website so that it will show up as results when searched.
- Research the search volume, clicks, and traffic potential for your business
- Look at other websites and competitors in your space to identify what pages are generating traffic
- Find out the key search terms and variations for your keywords
- Determine what is the most reasonable approach to rank for the terms that will generate you business
There are numerous keyword search tools available. Google’s Keyword Planner is an excellent starting resource. Once you decide on a tool for keyword research, ask yourself some questions: What are some related topics to my business offerings; similar product I am selling, or a related blog post I want to author? Beginning with broad topics helps to generate large lists of potential keywords, will allow you to then narrow down and target a select few. Creating a list of parent topics helps you to start with a big list, and over time get more focused so you can then optimize your website.
You might have heard of keyword stuffing – and yes, that is bad – don’t do it! It is not favorable to throw in keywords randomly, Google will see this and it could have the opposite affect desired. Generally speaking, keyword optimization for a web page should appear in the title, the leading paragraph of an intro, an “H2”, and effectively spread throughout the rest of your web page.
Keyword research is the process of determining and optimizing search terms that users enter into search engines. The data gleaned from identifying actual search terms can assist in developing your content strategy, in addition to your overall content marketing strategy.
The most important purpose of Keyword research is to identify the average monthly search volume for a particular set of keywords you want to focus on. From our perspective, as SEO experts, it is a better use of time to target the high volume keywords, as this helps to increase your ranking quicker with the search engine’s.
- Research your niche
- Set measurable goals
- Create a list of related topics to your business
- Create a list of broad keywords
- Use a good keyword research tool
- Research the search intent
- Analyze long tail keywords
- Research your competitors
What is a good keyword? A relevant keyword can be many different things. A good keyword can be very focused, or broad. A more broad term may give a higher search volume than other related terms, but search engine ranking for focused keywords will usually give your web site a better conversion rate.
Keyword optimization (otherwise known as keyword research), is the process of researching and identifying the most relevant keywords to target in order to provide your website with qualified leads from search engines. It is crucial to get keyword optimization right in order to see an increase in your rankings.
For a “good” keyword volume score — higher the better! This usually means the search term is in higher demand, but at the same time, lots of keywords with low search volumes can also lead to qualified traffic to your website when combined, which may make them more relevant to you. Finding out exactly what your audience wants, is what SEO is all about.