Pay Per Click

You Can't Afford to Gamble with Ineffective Pay-Per-Click

You pay for every click, but are you reaching the right consumers? If you haven’t done your keyword research, honed your AdWords design, or implemented a retargeting plan, you’re throwing money away. Whether you want PPC marketing to be a long-term investment or a short-term boost, you need the assurance that your bids will have the largest return on your investment. Authority Solutions® provides you that assurance.If you’re ready to take your business to the next level, then let’s start with a conversation. Take a moment to provide us with some basic information and we can start the process today!

Search rankings have improved dramatically since the engagement with Authority Solutions® began. Authority Solutions® corrects problems quickly and responds equally as fast to other concerns. They also offer tactical advice that is subsequently implemented.

Eric S. | Business Owner

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Effective PPC Marketing

The Best PPC Marketing Management Services

Search engine advertising is synonymous with PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when an internet user searches for a keyword that is related to their business, company or agency. Search engines like Google, Bing and Yahoo all allow businesses and individuals to buy ads in their search results. These listings can be found alongside and above the non-paid organic search results. The search engine gets paid every time a web user clicks on the sponsored PPC ads. Additionally, platforms such as Facebook and Instagram also allow you to run ads in order to get your business seen by a different audience. PPC marketing is a simple concept once you figure out the optimum cost per keyword. Spend enough, get top placement, and potential customers will see your offer first. If users are searching for key phrases on which you bid, and you have a well-written ad, you get clicks the moment the ad is activated. PPC campaigns are also nimble. Most organic search engine marketing efforts and other forms of advertising can lag for several weeks or months. With a PPC agency in control, you can adjust your Google Adwords campaign in a matter of hours or days. Management of Google Adwords allows you to adjust your ad quickly and will give you an edge to adapt to market conditions and changing customer interests.
  • PPC Keyword Research – Our PPC agency’s experts search and use keywords that generate the most leads and the best return on investment. Our PPC experts will research your industry and target the wants and needs of your customers to determine the most effective words for your ad campaign.
  • Pay Per Click Optimization – Our PPC experts will optimize your cost-per-click as well as your bid positioning to get the highest financial gains. This optimization requires ongoing PPC management of your campaigns. Our PPC specialists will continuously optimize your landing pages and the text in your ads and keep track of the performance of your PPC advertising so that you can improve the quality of website traffic and result in the influx of new customers.
  • Pay Per Click Audit – Our PPC specialists will search for new Google Adwords opportunities and mitigate overspending by taking a closer look at your previous and current PPC services. Authority Solutions® PPC consultants will conduct a regular audit of the performance of your paid advertising campaigns to ensure that every cent you pay counts.
  • Pay Per Click Ad Copy and Design – You only have a few seconds to get your prospects’ attention with your ad copy. Our in-house copywriters provide original and attention-getting ad copy and landing page content. Our web designers provide attractive aesthetics and easy navigation of your landing pages. Authority Solutions® copywriters and web designers are experts in creating great ad copy for Google Adwords & Facebook/Instagram campaigns as well as optimized landing pages so your visitors convert.
  • Pay Per click Retargeting or Remarketing Management – Retargeting ads is a way of getting your message in front of visitors who are already interested in your business or agency. Our PPC company will work to repeatedly bring them back to your product or service they were interested in the first time they saw your offer.
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Want a Highly Profitable PPC Campaign?

PPC or Pay Per Click is a type of internet marketing where advertisers pay a fee every time someone clicks on their ads. PPC advertising is a way of buying visits to your website instead of trying to attract visitors organically. PPC Management is the process of strategizing, supervising, and managing a company’s digital ad spending. Whether the ads are run on Google, Facebook, Pinterest, or other digital platforms, it requires a very specific strategy for implementing the right messaging, creative, audience targeting and budget optimization to maximize the reach while minimizing the overall expenditure. While any business can execute its own digital advertising campaigns, doing so poorly can end up costing that businesses an exponential amount over what it would cost when done by a professional. Work with the best PPC agency today and call Authority Solutions®.

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