Off-Page SEO

Optimizing Your Website Is Not Enough To Be #1 in Google

Building your domain’s Authority and Trust metrics are vital to top rankings in Google and that comes from effective Off-Page SEO or what is commonly referred to as link-building. Other SEO companies often purchase illicit links or run link building software that may raise your rank temporarily, but can disastrously harm your domain in the long run. Done right and you can be #1. Done wrong and you can ruin your domain. If you’re ready to take your business to the next level, then let’s start with a conversation. Take a moment to provide us with some basic information and we can start the process today!

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Allison G. | Business Owner

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Authoritative Backlinks Are Your Friend

Off-Page SEO and Your Backlinks Strategy

Building content and links focused on on-page SEO is only the starting point, there is still more to be done on off-page SEO to boost a website’s search rankings. Driving traffic to a website is the lifeline of any business, and Off-page SEO is central to driving traffic and building a community of loyal clients. Any business without an off-page SEO strategy is bound to fail at attracting traffic and ranking top on search engines. According to industry reports, most small businesses do not own a website. Still, the few that do only focus on their website to draw traffic, which is self-sabotage since off-page SEO strategies are also important in boosting online visibility.

An off-page SEO strategy involves building links to stamp a website as authoritative for search engine crawlers to rank it high. Link building takes the nature of backlinks. Search engines look for backlinks to determine if a website has high-quality and relevant information on the product or service area they are involved with. When search engine crawlers search the pool of websites on the Internet, a website will not rank high in search results if they have few or low-quality backlinks. Only websites with relevant, high-quality backlinks rank high and command authority. Off-page SEO involves creating a web of backlinks to direct search engine bots to your website: all links redirecting to a website from social media sites, review sites, videos, press releases and authoritative websites in a specific industry or niche.

Opportunistic Linking Tactics

The purpose of off-page SEO is to boost the visibility of a website by targeting specific keywords. Creating off-page SEO optimized with keywords for a certain category of products or services on a high-authority website in the form of guest posts or interviews provides quality referral traffic. For example, submitting a contribution to a community website such as Buzzfeed boosts the search ranking of a website immensely.

Maintain Consistency

While it is simple for businesses to set up websites, following through with an SEO strategy, requires a long-term commitment. Search engine ranking methods change all the time, and the need to keep up with the changes cannot be overlooked. Having up-to-date off-page SEO content is necessary to maintain a high-rank on search engine rankings. If a website has SEO content updated once in a week, it will rank better than those that have content updated after several weeks or months. Among the factors that determine the ranking of a website on SERPs is the date of the content or rather how recent the content is. Besides, high-authority sites will not link to content that is outdated.

Build Connections with Influencers

For all the hype and attention that social media receives as a lead generation tool, influencer marketing stands out as an unbeatable strategy for building off-page SEO content that converts.
Influencers are well-established voices and authority personalities on social media with massive and loyal audiences. Connecting with them allows a business to reach out to wide audiences and cast their brand to fish new leads by exposing their values through a select influencer.
When an influencer features a brand on their online platform, for example on Twitter, the content gets shared and link to their website, which redirects to the company website. Prospects are easier to reach by this strategy as opposed to random online searches.

  1. Taking advantage of influencers is a doable two-step process:
  2. Identify an influencer relevant to your industry
    Inviting them to represent your brand in a product feature

Capitalize on Infographics

Creating content for an off-page SEO strategy takes time and significant creativity. However, it is possible to take a shortcut by employing infographics. In a world where visibility is a cut-throat competition among thousands of brands online, having the capacity to create quality and impressive content in a short period is a winning element. Infographics allow businesses to deliver their off-page SEO content fast and effectively.

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Want To increase Your Revenue With SEO?

While we live in a world dominated by interconnectivity, businesses without an off-site SEO company to boost their visibility are missing out on the benefits of their full online presence. Search engines use complex algorithms to determine which websites should rank higher in their search results, by considering on-page and off-page SEO applications. Off-page SEO is a chief element in increasing a domain’s authority in the eyes of the search engine. A website built on a domain that is more authoritative than the competition, will outrank that competition. Optimize your SEO strategy now with professional SEO services offered by Authority Solutions®.

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