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Your Videos Are Doing Nothing For Your SEO Campaign
YouTube is the largest video platform in the world and Vimeo is right behind it. They provide a unique opportunity to get your brand in front of prospectively billions of interested customers. However, creating videos that cannot be found does you no good. Make sure your videos can be found and that they support your overall SEO campaign for maximum results. Authority Solutions® knows how to get the most out of your videos. If you’re ready to take your business to the next level, then let’s start with a conversation. Take a moment to provide us with some basic information and we can start the process today!
With extensive knowledge of our industry and requirements, Authority Solutions® was able to create a highly effective strategy that was put into action immediately. The results have been nothing short of outstanding.
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Incorporating video content into your website is a great way to increase your visibility online. Owned by Google, YouTube is the second most popular platform from online searches, and one of the most functional and efficient in building your online brand. Not having a presence on a platform with such a massive audience would be a gigantic mistake. Your competitors might already be visible on the platform, but you can pull ahead of them by implementing an intentional video SEO strategy and plan by partnering with a video SEO company such as Authority Solutions®.
Video SEO is a newer term that recently emerged onto the Internet marketing scene. It describes the optimization of video content to generate search engine traffic. The goal of Video SEO optimization is to make sure that videos rank high in video search engine results as well as major search engine results through organic searches. The ultimate purpose of Video SEO is to generate traffic designed to guide people back to your website or landing page. The second most important thing that a video SEO expert will do through your video SEO marketing plan is to create and pass as much authority to your other videos and your website in order to help all of them rank higher in the search results.
YouTube is owned by Google and is the second most popular search engine. It has become a great marketing vehicle that is a wonderful tool for having content shop up in the top search engines. Having an effective youtube video SEO marketing strategy is powerful in having your video content be found as well as supporting your overall SEO campaign. Work with the best video SEO company; work with Authority Solutions®.
The Rise of YouTube Video SEO
Online video content attracts billions of active users within one month. Although many people rely on YouTube to search for and watch music videos, tutorials, promos, cartoons, vlogs, infomercials, public announcements and more, their searches are still guided by SEO or optimization strategies to locate those videos when entering their request into the search engine. In most cases, video optimization takes place without the end user realizing it. YouTube viewing has become one of the world’s most favorite pastimes. It not only provides entertainment, but it also assists with academic queries, researching products and services, and looking up certain companies. Video SEO optimization can be used as one of the most effective tools within a company’s overall marketing campaign. It just needs to be set up correctly by a video SEO expert.
Several video platforms exist today; however, YouTube is the leader of online video platforms. It has a market share of over two times more than the seven next highest online video platforms combined, according to comScore Video Metrix. To that end, they also reported that 84.8 million viewers watched 4.3 billion videos on YouTube.com in one single month in the U.S. alone. YouTube is the leader in video platforms and has created an SEO environment for businesses to optimize their video content through their effective video search engine platforms and other video sharing sites. The primary purpose and role of Video SEO is to enhance video search engine rankings on video search engines and major search engines. Your company can improve its rankings by using similar SEO techniques like those used for achieving top rankings on major platforms such as Google, Yahoo, and Bing.
Video SEO as an Essential Component
One of the reasons why it is essential for businesses to implement video SEO strategies into their overall marketing-based plan is because of the following:
- It is how billions of potential customers spend their time–by watching countless videos. They’re watching to either be entertained, to learn about a new product or service and how it works, to perform some form of research and more.
- It is a great way to put your product or service, or your company’s vision, mission, and purpose before billions of potential customers who are likely in need of what your company has to offer.
- It is one of the best ways to remain competitive and avoid being left behind within your industry. As your competitors are taking full advantage of the use of YouTube videos, it is crucial for you to be doing so too.
- It allows your video SEO company to continually create backlinks from your YouTube channel (videos) to the essential online assets that are a part of a successful SEO campaign.
As more and more consumers make watching video content a part of their normal every day online activity, it is crucial for businesses to capitalize on the many benefits associated with Video SEO. The key, however, is to have a strategy put in place by a Video SEO professional who can then optimize the video so that it generates the kind of traffic that your business needs and wants—a high-converting, traffic-generating, keyword-rich video.
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It is estimated that the average person will watch 84 minutes of online video this year. One of the largest places where people consume video is on the social media platform YouTube, which is now more than just an entertainment outlet. It is now considered the second largest search engine next to Google. YouTube’s user-friendliness, combined with the soaring popularity of video content, has led to its massive growth. Thus, it’s imperative for businesses to include video in their digital marketing strategy. In order to execute this aspect of their online gameplan correctly, it takes the right content, fulfillment of the vision, and correct optimization of the various aspects that affect search engine results and require the expertise of a marketing professional who is well-versed in Video SEO.
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