The Emergence of Social SEO

What Is Social Seo And Its Impact On Your Seo Campaign

SEO, or Search Engine Optimization, is associated with getting high rankings on Google and driving traffic to your website. But Social SEO is specifically associated with communicating and interacting with others on social media platforms, such as Twitter, Facebook, Instagram and other digital marketing social sites to boost your business’ search engine rankings. When the two areas meet, you then have Social SEO. This new-found crossover in the digital marketing space makes getting higher rankings even easier than before and a lot faster too. It has several components that work together to contribute to the overall SEO rank building efforts.

The purpose of Social SEO is to utilize Social Media through our proprietary methods to create a significant increase in the organic rankings of a business owner’s website. It basically results in higher rankings on social media platforms more organically other than just on Google and other search engines alone. This is now possible through the increased use of Social SEO and traditional SEO Techniques.

Now, normal social media and optimization activity can be the launching pad that tremendously increases SEO rankings. And the best part about this new growing trend is that it is a two-way process, where you boost your search engine ranking through your own online optimization activity and the online activity from the efforts of other active social media users. As long as your target audience is exposed to good-quality content, they can participate in the Social SEO and media environment on your behalf as well.

The Social SEO Process and Why this Digital Marketing and Media Strategy is Important for your Business

Most businesses only associate SEO with high rankings on Google and other search engines and digital media platforms. However, other marketing activities on social media platforms can have an effect on SEO rankings as well. Almost any form of positive social activity will trigger SEO growth, particularly digital media activity that involves your content being linked to another company’s website. This process makes it easier for businesses and their SEO rankings will take place faster too. This is important because the marketing activity is directly linked to the number of Likes, Tweets, and Google+1s; all of which are recognized by and directly associated with search engines. This happens to be normal online activity from other users that businesses could benefit from effortlessly if their content already has optimization and is positioned correctly.

Indirect marketing activities, makes marketing content available to a wider audience which often results in others linking to a business’ content. These links, known in the marketing industry as backlinks, typically provide supportive information that further validates the content provided by other site owners. Such digital marketing activity increases the circulation of a company’s content on other marketing platforms. This provides higher rankings from other people’s efforts.

Additionally, it also provides social signals that have increased its integration with the search engine’s algorithms. Social signals such as activity on Facebook and YouTube “Likes”, Comments, Tweets and so forth are all indicators of likeable and shareable marketing content. All these prompt even higher rankings and are embraced more and more by search engines.

Although seemingly simple enough, these services require careful planning from online Social SEO experts—those who have immense marketing experience and services that can develop optimization and industry-based marketing strategies.

Steps Involved to Improve Social Rankings

The steps involved in using Social SEO to improve social rankings consist of the following:

• Make it easy for people to share your content online by providing useful digital marketing tools and links.
• Develop shareable marketing content by making it informative, interesting and engaging that people will want to share it.
• Create a presence on popular social media platforms such as Twitter, Facebook, Instagram and Google+.
• Increase how often you communicate with others through popular social media platforms.
• Get in the habit of sharing not only your own marketing content but other people’s content as well. This strategy draws more attention and helps you gain more exposure than you would obtain on your own.
• Enhance your marketing by joining reputable, industry-based groups. This will associate you with well-respected companies in your industry and connects you with other social media platforms.
• Create more shareable marketing videos that consist of some of your daily activities. This could generate more followers and increase customer engagement.

Participating in the marketing activities indicated above will result in more exposure, enhanced popularity and ultimately provide a greater web presence. The effects of this combination of marketing and optimization activities will trigger an increase in other online behaviors.

How Being Socially Active Enhances Social SEO

• Website shares
• Facebook and YouTube Likes
• More responses to hashtags
• More Tweets by reputable companies
• An increase in Google+ received by your websites and Google+ circles that you are a part of.

Ultimately, these types of positive social signals will further increase your search engine rankings due to the excessive amount of exposure that your site will be receiving. The use of the optimization of targeted keywords in these social environments will add mileage to the overall marketing process.

The thing that business owners should keep in mind, however, is that this process is far too overwhelming to manage alone. That is why hiring the services of marketing experts with Social SEO experience may be the marketing solution for you. Businesses can be assisted with developing a marketing process that is designed specifically for them, and is suitable for each company based on their particular industry. The approach will involve managing the Social SEO environments on an ongoing basis. These services ensure that companies always gain the maximum exposure possible and will also help businesses become well respected and highly recognized as an industry expert within their designated field of specialty.

Stop Waiting – Start Ranking

Overall, businesses must be aware that Social SEO is continuously evolving and requires the oversight of a professional Social SEO and marketing expert. Please contact Authority Solutions™ today to get more information about our Social SEO services. We can be reached at (888) 997-4146. We will provide your company with the best solution that is most suitable for your Social SEO needs. Or, you can simply complete the Get Started Form to schedule a Discovery Session right away

We have also provided additional resources to learn even more about Social SEO. Please refer to the resources listed below.