Are you anxious to pull the trigger and invest in SEO? Are you wondering if SEO is still relevant in 2018? You might think that social media has taken over online marketing. While mobile phones have been the main source of searches, you cannot help it but be skeptical.
However, there is no reason to worry. SEO is more relevant now than before making it one of the best investments for your business. Statistics show that organic search leads to 93 percent of a user’s online experience. Moreover, 70 percent of Internet users prefer to click on organic links than paid advertisements.
SEO does matter and you should invest in it now. But, if you cannot take our advice at face value, at least read through the following 5 reasons why SEO is a lucrative investment for your business.
- 1. SEO is an asset.
In the year 2017, the study conducted by Borrell Associates shows that SEO is worth 65$ billion and it is predicted to increase up to 72$ billion this year. This closes the argument that SEO is just a fad. Obviously, business owners continue to see its value. Assuming these predictions are accurate, it is safe to say that SEO brings in more ROI to those who are doing it right and those who want to increase their profit should start investing now.
- 2. SEO increases your conversions.
As of today, studies show that Google processes 3.5 billion searches a day. With that amount of organic search, there is no doubt that your website’s ranking on Google is a great opportunity for your business. The reason for this is because traffic is equivalent to leads and leads turn into sales.
- 3. SEO is a zero-sum game.
If you do not act now, you will lose market shares. Do you remember the saying, “steady and slow wins the race”? Just because SEO results are slow, it does not mean it will not work. According to MOZ, SEO has 20 times more traffic than pay-per-click campaigns. This is enough reason for you to rethink your digital marketing strategies and allocate more money for SEO.
- 4. Rankings quickly change and your competitors know it.
SEO is always changing and ever evolving. This is actually good in so many ways.
If your website is already ranking high in SERPs that is great – but it means you need to consistently invest in SEO. When you stop investing in SEO, your competitors who are investing more in SEO will eventually outrank you.
If you are not yet ranking greatly, there is still plenty of room for improvement. By investing in effective SEO services and strategies, you will grow your chances in outranking the big dogs in your industry.
There is a fierce competition out there to rank #1 in search engine, and those who train the hardest and runs the fastest will take the spot.
- 5. Local SEO is a great opportunity for you.
A study conducted by Google in the year 2014 shows that 4 out of 5 consumers use search engines to look for local information. Seventy percent of consumers think that it is important for businesses to add direction and contact numbers. Your potential clients want to get in touch with you, but how? If they cannot see you online.
Do you need help?
Authority Solutions™ is a leading SEO company based in Houston Texas. We help our clients gain more authority on leading search engines by implementing individualized strategies tailored to the needs of their growing businesses. Start dominating and contact us.