In the year 2017, only 55 percent of small businesses invest in SEO. Most startup business owners are hesitant to invest in SEO because they do not know how much it will cost and they want to see an immediate return on their investment. But how does SEO work for small businesses like yours?
- SEO creates user-friendly websites
Some people think that SEO is only about web optimization but this is not entirely true. SEO also seeks to improve the user experience. SEO promotes a well-structured website and ensures that highly relevant articles will keep your readers and clients satisfied. The longer they stay on your website, the more likely will they purchase your products or services.
- SEO helps you compete with the “Big Boys” in the industry.
You must be aware that people rely on the Internet for everything nowadays, whether it be searching for something to buy or finding a local restaurant. If your business is still fresh in the market, one way of making your brand visible in through SEO. Even if you are starting your business in your garage, it does not matter! You can still reach to your potential customers online and immediately see results.
- SEO and Pay-per-click (PPC) advertising go hand and hand.
If you just recently started your SEO, one of the best ways to increase your online presence is to have a PPC advertisement. Both of these online marketing is a great way for you to have immediate results. Since organic SEO take a while, you can supplement it with a PPC campaign.
- Small business leans to Social Media Marketing for SEO
Consumers spend a lot of time on social media that is why it is a no-brainer why a lot of small business owners invest more in social media marketing than local search optimization. This is a viable way to increase your brand awareness and getting to .
- Local SEO helps you engage with local customers.
Since you are competing with businesses in your local area engaging with your local clients is your optimal priority. When you optimize your Google My Business listing, you will likely rank higher.
- Results are permanent
If you use newspaper, radio or TV advertisements, it will just disappear in a period of time. However, when you invest in SEO, you will continue to appear online even if you already finished your campaign. It is best if you continue to optimize your page to increase your sales but if you choose not to, you will not immediately lose your rank overnight.
Get Ahead of the Game this 2018
SEO is not only for companies who compete online but it is essential for ALL companies. Globalization has helped humanity in the past decades, making our lives better by giving easy access to any services worldwide. But, it also makes the competition harder. Through SEO you can help boost your growing small business by targeting local clients.
SEO helps you have a user-friendly website, grow your brand awareness, engage with your customers, and increase your sales. Investing your money on SEO is not a waste instead, it is a viable solution to rack up your profits.
If you are decided to improve your website’s SEO, then hire the best SEO company to help you. Give Authority Solutions™ a call in the following number (888) 997.4146.