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Search Engine Optimization

SEO in 2020 is about understanding ‘mobile consumers’, and how web design should be designed to accommodate their browsing experience,  in comparison to desktop browsing. Think about your browsing habits when on your mobile device and in a hurry. You want a definite search result to appear, and a mobile responsive website that allows you to browse seamlessly. Now compare that when searching on a desktop – what ads, or search results catch your attention? Being able to balance this, and develop a comprehensive online presence is what SEO in 2020 is all about. 

OK, so this is sort of complex…just kidding. SEO, is short for Search Engine Optimization. You take part in Search Engine Optimization when you try to make a web page rank higher in a search engine’s SERPs (search engine results pages), with the prime objective being to boost organic (unpaid) web traffic to that web page.

This is a little like asking: Who’s more vital to the Cowboys, Jerry Jones, or Tom Landry? Either one can be debated; but the fact is, both have been crucial to the Cowboys success. This is the same for SEO and PPC (pay-per-click). It is not possible to establish domain authority, organic brand recognition, and a complete online presence without SEO. In the same light, you can’t target potential buyers or prospects by income, online patterns, or keyword research without PPC.

SEO is one of many areas underneath the umbrella of SEM (Search Engine Marketing). SEO and PPC are also subsets of SEM.

What tactics have you tried to implement so far? If you are just starting, we suggest a site audit – which we offer as a complimentary service. Our site audit will help you see any errors on your website, broken or bad links, verify that meta tags are properly identified, and test how quickly your web pages load. Google Search Console also has a helpful tool to “Crawl Errors”, in addition to other metrics to identify how fast your site loads and is responsive across multiple platforms. When you have your website audited and in order, Authority Solutions® will utilize keyword research and content marketing to begin ranking your website, for increased revenue!

Definitely! If this is something foreign, HTTPS is a much more secure version of HTTP. Notice the URL at the top of this page, the “https” at the beginning, and the lock symbol to the left? Google views web pages like these in a positive light. Google indexes HTTPS first, and also recognizes HTTPS as a positive ranking factor for SEO. In addition, HTTPS makes your website load faster, which has a direct impact on how long visitors will stay on your site. All that being said, yes, utilizing HTTPS will help increase your rankings.

Yes! But not all meta tags are created equal. There are typically four types of meta tags:

  • Meta Keywords Attribute – A combination of keywords that are important to the particular page.
  • Title Tag – The title of the specific web page in question.
  • Meta Description Attribute – Usually a few sentences describing the web page.
  • Meta Robots Attribute – A way for search engines to crawl for information, so they will know what to do with the page.

We will go through all of these with you, and set your site up for proper meta tag implementation so that Google will recognize your site and begin to increase your rankings. If you are ready, get started now!

Robots.txt is a text file that lives within your website’s highest-level directory, that help search engines understand how to “crawl” your web pages.

Breadcrumbs are things such as categories and tags, which help determine the naming (taxonomy) and organization of your website to search engines. Breadcrumbs help the end user and search engines like Google understand how to navigate from one page to another throughout your site. They also help establish the importance of the parent pages within each topic.

Great question, think about it like this: the internet consists of two things when boiled down -content, and links between content. When search engines began indexing websites, they needed a method to find out which pages were the most important to appear in search results – a system of ranking. With this in mind, the quality if backlinks and where they point became an important ranking factor in SEO. Backlinks can be seen as a vote of confidence from one web page to another. When a website has good, quality backlinks, the more valuable search engines see your website, and the more likely you will see a postive increase in rankings.

Your websites domain authority is directly attributed to its ability to rank with search engines. You can think of domain authority as result of good link quality. If a page’s link quality is decided by the number and viability of its links, then a web sites domain authority is determined but the link equity throughout all of its pages.

Link building is an SEO tactic that we employ to boost a web page’s link equity, generate more traffic, and increase revenue. Both internal and external link building assist in boosting your page authority.

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Keyword Research

Excellent question! Keyword research is the method of finding out what are the keywords that you should optimize the current and future content on your website. As an example: if your business deals in divorce resolution, but you discover that “divorce attorney” has a higher search volume, you might want to edit the copy on your website to reflect that. Keyword research is a method to determine what users are actually searching for, and modifying your website so that it will show up as results when searched.

  • Research the search volume, clicks, and traffic potential for your business
  • Look at other websites and competitors in your space to identify what pages are generating traffic
  • Find out the key search terms and variations for your keywords
  • Determine what is the most reasonable approach to rank for the terms that will generate you business 

There are numerous keyword search tools available. Google’s Keyword Planner is an excellent starting resource. Once you decide on a tool for keyword research, ask yourself some questions: What are some related topics to my business offerings; similar product I am selling, or a related blog post I want to author? Beginning with broad topics helps to generate large lists of potential keywords, will allow you to then narrow down and target a select few. Creating a list of parent topics helps you to start with a big list, and over time get more focused so you can then optimize your website.

You might have heard of keyword stuffing – and yes, that is bad – don’t do it! It is not favorable to throw in keywords randomly, Google will see this and it could have the opposite affect desired. Generally speaking, keyword optimization for a web page should appear in the title, the leading paragraph of an intro, an “H2”, and effectively spread throughout the rest of your web page.

Keyword research is the process of determining and optimizing search terms that users enter into search engines. The data gleaned from identifying actual search terms can assist in developing your content strategy, in addition to your overall content marketing strategy.

The most important purpose of Keyword research is to identify the average monthly search volume for a particular set of keywords you want to focus on. From our perspective, as SEO experts, it is a better use of time to target the high volume keywords, as this helps to increase your ranking quicker with the search engine’s.

  1. Research your niche
  2. Set measurable goals
  3. Create a list of related topics to your business
  4. Create a list of broad keywords
  5. Use a good keyword research tool
  6. Research the search intent
  7. Analyze long tail keywords
  8. Research your competitors 

What is a good keyword? A relevant keyword can be many different things. A good keyword can be very focused, or broad. A more broad term may give a higher search volume than other related terms, but search engine ranking for focused keywords will usually give your web site a better conversion rate.

Keyword optimization (otherwise known as keyword research), is the process of researching and identifying the most relevant keywords to target in order to provide your website with qualified leads from search engines. It is crucial to get keyword optimization right in order to see an increase in your rankings.

For a “good” keyword volume score — higher the better! This usually means the search term is in higher demand, but at the same time, lots of keywords with low search volumes can also lead to qualified traffic to your website when combined, which may make them more relevant to you. Finding out exactly what your audience wants, is what SEO is all about.

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Local SEO

Local SEO in 2020 is crucial for businesses in order to advertise their product offerings and services to potential prospects and customers. In order to find information for local search volume, SERP’s rely on metrics like local content, social profiles, links, and citations to give consumers the most up to date and relevant information.

Local ranking is the method we utilize to have your business appear higher in the local search results. Google uses different algorithms for local search results. Besides the metrics Google considers for national search results, additional items like local citations from 3rd party directories, the number and quality of online reviews, etc. are also taken into consideration when ranking a business for local SEO.

Local SEO, often referred to as local search engine marketing, is a very effective method to market you local business online. Local SEO helps nearby businesses promote their services to potential local customers at the exact time they are searching for them online.

Utilizing Local SEO helps to make your service offerings visible to consumers in your local market, when they enter in relevant keywords into the search engines. An important factor in ranking higher in the local search results is on-page optimization and the presence of your business Name, Address, and Phone Number (NAP).

Local optimization is a subset of digital marketing that focuses on local businesses that want to target a specific geographic region or locale for their sales…. 97% of consumers who purchase locally, do so by searching for local businesses near them.

Local SEO provides potential customers the ability to find your business when search through Google. Many local searches come from potential consumers not in your area – but are searching for businesses like yours, and with local SEO done right, you can capture that business. Local SEO gives potential consumers the information that they want, when they search for it.

  1. Optimize your Google My Business Account
  2. Ask your customers to post reviews to Google
  3. Optimize your GMB for voice search
  4. Craft timely content based on local events or news
  5. Make sure your website is mobile responsive 
  6. Utilize local keywords
  7. Build location pages, or location-specific “About Us” web pages

An online business listing is an online record that encapsulates your business Name, Address, and Phone Number, among other details. Many websites like Yelp, Facebook, and Yellow Pages have options for local businesses to create free local profiles.

Local SEO marketing is focused on getting your business to appear in the local search when potential customers are looking for businesses like yours. A more formal definition of a local search strategy would be search engine optimization that assists local entities appear in relevant local searches.

A local Google listing is an online profile that references your business’s name, address and phone number (NAP), on other webpages, even if there is not a link to send customers to on your website. Local map ranking and local business listings are an important factor when considering how search engines like Google have your business appear in search results.

Google My Business (GMB) is one of the most important methods to utilize in order to improve you business’s visibility in the local search results. If you are a local business, setting up your GMB should be one of the first steps you take in order to increase your online presence.

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Social SEO

Social Media SEO is attributed to how social media engagement can positively affect your websites organic traffic through search engines. This is more important than ever in 2020. The reason is plain: social media management is one of, if not the most important tactics for SEO in 2020. Social media SEO makes your SEO work effective, but also generates qualified leads.

Social media signals are a combination of a webpage’s combined shares, likes and overall social media visibility as seen by search engines. Social SEO activities contribute to a page’s organic ranking and are often used as another form of citation, much like backlinking.

Increased page traffic and proper use of backlinking does help SEO. A hashtag typically does not make or break your rankings, but effective use of hashtags does make a difference.

Social media signals usually do not have a direct impact on search rankings, they do however impact your SEO optimization efforts typically in four ways: increased online visibility and leads to your website, increased domain authority and brand recognition, wider range of content distribution, and extended content lifespan.

We employ many techniques to leverage social SEO, a few are:

  • Profile and attract the right followers. Your social media audience is a lot like links for SEO
  • Utilize social media for external link-building
  • Increase your brand recognition 
  • Engage with your local audience regularly 

If you are looking to add more juice to the SEO of your website, consider the power of social media. Facebook can bring your website high-quality backlinks and help improve the domain authority of your website. This, along with other SEO tactics can help your business rank on the first page of Google for certain keywords.

A social media management strategy is a summary of the activities planned to implement across various social media channels. It gives your goals a plan of action and helps you measure what areas need to be tweaked along the way.

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Video SEO

Videos on you website and posted to YouTube are important for digital marketing success…. Studies have shown that pages with embedded videos engage users much more than those without. Aside from Google, YouTube is the second largest search engine. Online videos help you broadcast your brand and build trust.

Tips for YouTube optimization:

  • Name your video files with a target keyword
  • Inset keywords naturally in that video file 
  • Optimize your video descriptions 
  • Tag your videos with high volume keywords tied to your topic
  • Place your videos into categories 
  • Utilize custom thumbnails for your video’s 

Yes! Utilizing YouTube should absolutely part of your video SEO strategy. The strength of video of SEO and search usage is outpacing other video channels.

Search Engine Optimization (SEO) is an ever-evolving practice of creating web content that will increase rankings in search engine results… YouTube SEO involves optimizing videos, playlists, meta data, and descriptions.

Tips for YouTube optimization:

  • Name your video files with a target keyword
  • Insert keywords naturally in that video file
  • Optimize your video descriptions 
  • Tag your videos with high volume keywords tied to your topic
  • Place your videos into categories 
  • Utilize custom thumbnails for your video’s 

YouTube is the second largest search engine, besides Google. Engaging in YouTube SEO is a crucial component for success in your digital marketing campaigns. As of 2020, more than 78% of people watch YouTube at least once a week… As SEO experts, we help develop video content and YouTube strategies to take advantage of this trend.

Steps for success on YouTube:

  • Write engaging titles for your videos. When crafting a title, use your most important keywords
  • Write good video descriptions
  • Link to your website
  • Engage in the use of YouTube tags
  • Create a thumbnail that is good across all platforms
  • Embed your video across your website and your other online platforms
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On-Page SEO

On-page SEO is a tactic employed on or within a web page to help it rank higher in search engines. On-page SEO comprises content and the HTML code on a page (image and keyword optimization, schema, etc), but does not include external links or other signals.

On-page SEO refers to the metrics that can be controlled on your own website, while off-page is related to the page ranking factors related to backlinks from other sites. It also takes into account promotion methods, and the amount of exposure certain things get on social media, for example.

How do you do On-page SEO step by step?

  1. Keyword research, analysis, and implementation
  2. Target high value keywords
  3. Employ important On-page SEO elements
  4. Include cornerstone content
  5. Improve your title and description meta tags
  6. Craft important headlines, sub-headings, and headings tags

An SEO strategic plan is a roadmap for you to employ Search Engine Optimization activities, in defined steps. It should be noted that this is a long term plan to get pre-qualified leads to you website, increase your rankings, and boost revenue.

It is not possible to link to another page with a single page website… In addition, external links increase a sites SEO ranking. Although single page websites can be useful in for certain businesses, it is important to note that they are not great for SEO.

On-page optimization (otherwise known as On-page SEO) takes into account anything that can be done directly within a website to increase its rankings in the search engines. Some examples of this are optimizing content, or improving the meta descriptions or title tags.

Meta descriptions are a snippet of up to about 155 characters; a tag in HTML, which is a summary of a web page’s content. Search engines display these meta descriptions in search results when the phrase resides in the description. This is a crucial tactic in On-page SEO.

Black hat SEO is the use of unfavorable SEO strategies, and techniques that focus only on search engines, rather than consumer audiences. These tactics are not advised and do not follow the search engine guidelines.

On-page SEO is important due to the fact that it gives search engines information about your website content, and whether its content should appear in search results. As search engines have become more detailed, there has been a shift toward relevance in search engines results pages.

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Off-Page SEO

On-page SEO refers to the metrics that can be controlled on your own website, while off-page is related to the page ranking factors related to backlinks from other sites. It also takes into account promotion methods, and the amount of exposure certain things get on social media, for example.

  • Brand mentions on other websites that link back to your website
  • Comments on posts and articles
  • Having an influencer mention your brand in a post, or video
  • Having a guest author sponsor a blog post
  • External link building
  • Engaging on social networks
  • Social bookmarking

What is a backlink? It is a positive reference that attributes to your website’s trustworthiness and quality. Inbound links are not the only positive ranking factor deciding the perception of your website from search engines, but they are a very important factor. An effective backlink checker allows you to see which links are pointing to your website and help you gain a competitive advantage. 

Offsite SEO techniques:

  • Link building
  • Social Media 
  • RSS Feeds
  • Commenting on Blogs
  • Guest Posts 
  • Build trust through engagement

Off-page SEO relates to all the things that are not present on the pages of your website. Both on-page and off-page SEO affect your ranking and how search engines index your website An important subset within Off-page SEO is link building, or otherwise known as backlinking. 

One of the most important SEO tactics to increase your rankings is the process of backlinking. Backlinks are hyperlinks from an external web page, that point back to your webpage or website. These types of links are also known as inbound links, and are deciding factors in the importance of your website ranking higher in search engines.

The best backlinks to employ on your website:

  • Guest Author posts that point back to your website
  • Relationship Backlinks
  • Social Media 
  • Guest Blog Authors 
  • Business Directories 
Online Reputation

Online Reputation Management

Online Reputation Management Tips:

  • Create social profiles across all social media and business directory channels
  • Do not ignore social media 
  • Reflect on your brand and the end user when engaging online
  • Control the message associated with your business
  • When possible, employ authorship
  • Create blog posts to give your brand a voice
  • Listen to what your consumers have to say
  • Avoid back and forth arguments online
  • See the value, make the investment into protecting your online reputation

Online reputation management programs are successful, but are not a “fix all”. For example, we may employ tactics to fix your online profiles, business directories and reviews, but if your company does not work on customer service, unfavorable reviews will continue to be posted across your website and Google reviews.

It can be said that online reputation management is crucial for businesses that receive online reviews. Businesses that interface with customers regularly with an online presence should give pause to what customers are saying about their business. Positive feedback can help businesses get new customers.

Tips to clean up your online reputation:

  • See where you are mentioned online
  • Remove and clean up what is in your control 
  • Edit privacy settings so only select people can post or comment
  • Add new content to remove the bad content from showing first (if it cannot be deleted)
  • Clean up your online profiles and business directories 

Social media affects how most retail businesses communicate with customers. They may receive private messages to from customers, or public posts. Customers utilize social media to post positive and negative feedback about services and products.

Simply stated, an online reputation management plan is the method of controlling and improving the ways your business or brand is viewed by customers. It is a huge factor in your businesses online presence.

A online reputation analysis looks into the way your online content portrays your business or brand. An analysis dives into positive and negative brand indicators like online reviews, social posts, etc.

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Web Design

Mobile SEO is related to the search engine optimization of websites aligned with great viewing on mobile devices, like smartphones and tablets. As of 2020, more than 50% of Internet users browse websites on their mobiles daily. Having a mobile friendly website is seen as a positive ranking factor by Google, and will help to increase your ranking with search engines.

At its core, mobile web design is described as your website’s information, images, texts visual aids, being easily accessible on all types on handheld devices.

Web design is the digital marketing method of creating websites. It includes many different areas, including page layout, page content, and graphic elements. The terms used to describe web design are interchangeable, web design is really a sub-category of web development.

Good web design is built for the end user in mind. Visually pleasing, easy to navigate and find desired information. Most websites focus on simple designs, so that the end user is not distracted or confused.

When designing a desktop website, we use different graphical elements that would not normally reflect properly on mobile. Examples like promotional items, and visual marketing materials. On mobile, sites are designed to have minimal graphics for ease of navigation.

A website is usually the first interaction between you and your potential customers online. As the digital front of your organization, your website should be attractive and functional, designed with the latest design elements that users expect. To properly plan and construct a website that reflect’s your mission and and values takes a professional staff of designers. There are many free web builders available now, but there functionality is limited and most do not have the ability to be included into a full SEO campaign.

A mobile friendly website helps build creditability with your customers, clients, and important people within your industry. A website optimized for mobile will provide a fluid experience, and encourage customers to engage with your, and purchase products or services.

This is an example of anchor text. Simply put, it’s the clickable text in a hyperlink. Anchor links let search engine crawlers know about the topic of the linked page.

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Pay Per Click

PPC advertising in 2020 is a great approach because it allows businesses to optimize their digital marketing strategies to improve their quality scores. By doing this, it will increase the ROI for you PPC advertising campaigns. PPC advertising in 2020 is one of the most profitable SEO tactics to generate a high return on investment.

The answer to this depends on the approach you want to take with your SEO campaign. That being said, note that there is no overnight magic that can achieve the ranking you may want. If the results you want are steady increase in web traffic and online sales or leads, a competent SEO campaign should take 3-6 months to begin seeing the results desired. Consistency is the key with SEO.

PPC is a digital marketing process by which advertisers pay each time a consumer clicks an online ad that they have paid for. With pay-per-click advertising, businesses running ads are only charged when a customer clicks on their ad, which is where “pay-per-click” comes from.

Organic traffic is traffic to your website received naturally from search volume via the search engines. Paid traffic, is traffic to your website via paid ads. Simply put, when you pay for ads, the search engines refer people to your website.

PPC stands for “pay-per-click”, and is used for online advertising. PPC ads have the potential to generate revenue for a business each time a visitor clicks on an ad.

  • Engaging in PPC will drive pre-qualified leads to your website
  • PPC has the potential to increase the sales of products and services
  • When you use PPC, you have better control over your advertising costs
  • You only pay when users click on your ads
  • PPC lets you analyze ad performance in detail
  • PPC increases your brand recognition with retargeting across different channels
  • PPC marketing is easy to setup

This varies based upon the PPC campaign you are employing. On average, PPC advertising click through rate is around 2%, but the return on investment is purely based on your business model.

What PPC metrics are important? 

  • Impressions
  • Clicks
  • Click Through Rate
  • Cost
  • Average Cost per Click
  • Average Position
  • Impression Share
  • Conversions
  • Quality Score
  • % Served
  1. Search Ads
  2. Display Ads
  3. Social Ads
  4. Remarketing Ads
  5. Google Shopping 

When looking for ways to increase traffic to your website, there are generally two methods. Pay-per-click (PPC), or search engine optimization (SEO). Businesses or individuals can purchase ads using PPC programs like Google Adwords, Facebook, etc.

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Content Marketing

Content optimization is the method of crafting content so that it can reach your audience with the best result desired. This process includes optimizing keywords for search engines to crawl, proper use of meta tags, and relevant links.

Content optimization is process of ensuring your webpages are engaging and useful to search engines and users. This SEO tactic seeks to utilize keyword research to increase your website’s ability to rank in organic search results.

Content marketing is a focused approach in digital marketing, creating and publishing valuable, consistent, and relevant content to attract and engage a defined audience – with the ultimate goal of increasing revenue.

  • Blog Posts or Articles
  • Audios, Podcasts, etc.
  • Case Studies
  • Downloadable PDFs or E-Books
  • Online Courses 
  • Digital Marketing Emails
  • Visual Infographics 

Content is the material that resides within the page you are writing for. This can be considered as the information that the end user will read, so they will have a clear understanding as to the meaning the material they are reading.

Content marketing has the potential to increase conversions due to the fact that it allows you to engage and connect with your potential leads and customers. By working to build trust and relationships, you are encouraging conversions by providing consumers with the information they need to make an informed decision.

Content development involves researching, analyzing, creating, and publishing information to meet your decided goal. This goal can be to either create connections with your audiences or to increase marketing efforts to drive sales.

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Social Media Management

Social Media Management is the method of managing an individual or businesses online presence on social media platforms and business directories by publishing, content posted. Additionally, social media management includes interacting with users across your social media accounts.

The most obvious answer to this is that your potential customers are online, daily! Potential customers want to see content from the brands they are looking to purchase from, and are usually receptive of messages presented in these channels, in conjunction with PPC advertising.

  • Create a social media content strategy
  • Leverage social media management software
  • Create a calendar that lays out your content posting schedule
  • Engage, engage, engage with you audience!
  • Analyze and improve on your strategy
  1. Focus on creating quality, engaging content
  2. Analyze your data to find the right times, and audiences to target for increased engagement
  3. Have your own voice, that speaks to your brand
  4. Leverage online scheduling tools to save time
  5. Use social media analytics to track engagement
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Reporting & Analytics

There are multiple methods and tools to track your SEO efforts. Google Analytics is an excellent starting resource, and used by many as it has some of the most technologically advanced metrics, and is managed by Google – the number one search engine on the internet. As a best practice, SEO monitoring should be an ongoing process so that modifications to your campaign can be made to increase conversions and leads.

A SEO analysis is a set of measurable data with details on how a website can improve to increase their rankings on the most important search engines. The analysis evaluates duplicate content, inbound and outbound links, and the XML sitemap, which is important for Google to be able to properly index a website.

SEO tools analyze web pages to gather information on where they might rank in search engines. The information gleaned can give insight on backlinks, usage of keywords, as well as information on competitors in the specified SEO space.

Definitely! Google Analytics provides great insight into your business data that can be used to analyze and improve SEO performance.

  1. Leverage Google Analytics to track metrics
  2. Monitor and improve usage of specific keywords
  3. Identify what percentage of traffic to your website is organic
  4. Monitor user behavior to your website
  5. Review your organic traffic leads and web pages
  6. Monitor and track conversions

Search Engine Optimization KPI’s are metics used to determine the performance of website traffic and conversions. An analysis of this can help you tweak top performing pages, keywords, and areas of your website that could benefit from better optimization to meet your goals. 

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Legal SEO

Publish keyword rich, relevant content. Publish blog articles regularly, actively post on social media and engage with your audience. Employ a SEO campaign to your online presence and website. Ask your clients to provide reviews to Google, which will help your local rankings. There is no one clear cut answer, but better yet an overall strategy to have your business rank higher on Google.

Yes! Especially in 2020, every law firms needs to employ a SEO approach that will increase their page rankings, and bring in new clients. 

Legal SEO is what allows your firm to be searched and located online by potential customers looking for your services. It is the practice of optimizing your website, content, and social media presence for search engines. 

Attorney SEO includes tactics and techniques that help engage and attract prospective clients to your website by increasing your ranking on Google and other search engine platforms. 

The way consumers search, research, and select legal services has changed over the years. Online searching is now the most prominent method for consumers to find the information they are seeking. This means that if your law firm is running an SEO campaign, the chances of success are greater – and your rankings on Google will increase for more visibility, and clients. 

As Legal SEO Experts, we would be wrong to say that rankings can increase overnight. If any other digital marketing agency claims this, they are not being truthful . Once we are able to identify your SEO goals, we can analyze your space and provide you with a plan of action and you will see your rankings increase over 3-6 months. 

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Surgeon SEO

Search Engine Optimization (SEO), is the process of increasing your rankings overtime in search results for keywords that have been found best for your practice space. Without good SEO, your site will not rank high in the search results, be seen by potential clients, or visited by customers. 

Local SEO for Surgeons focuses on targeting your website for local search volume and potential customers. If the majority of your clients come to you from your local area, local SEO can be of great value to you and your practice because it helps your business connect with potential customers. 

The time to have your website increase rankings to the 1st page of Google takes from 3-6 months on average. It is essential to understand that proper SEO is not an overnight process, but rather a continual one that only SEO experts with experience in the Surgeon SEO space should take on.

Medical SEO is important for Doctors and Surgeons because it provides a way for their practices to market their services online to new customers. 

It is best to work with an agency that has both the technical knowledge and expertise in the medical SEO space. Authority Solutions® specializes in medical Search Engine Optimization. 

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Plant Medicine SEO

Search engines will be able to find your website and understand the content, and how to make it available for potential consumers. 

  • SEO is a great source of leads for your Plant Medicine Business 
  • You can achieve higher rankings with SEO marketing
  • Using SEO will keep your business in front of your potential customers
  • SEO helps to establish brand awareness
  • Proper SEO speeds up your website
  1. Create social profiles and post content regularly
  2. Create informative and engaging content 
  3. Engage with your social media audience
  4. Leverage social media influencers for a wider net of engagement
  5. Use Social Media SEO
  1. Create an engaging website 
  2. Optimize your website for mobile consumers 
  3. Create a Google My Business listing
  4. Start a monthly or quarterly newsletter to keep prospects up to date on your business offerings
  5. Engage in PPC or online advertising
  6. Get active on Social Media, and engage with your audience 
  7. Optimize your content and website for increased rankings
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Real Estate SEO

  1. Have a website that is optimized for mobile, most consumers searching for properties will browse on mobile devices
  2. Optimize your website for the right real estate keywords 
  3. Target your local market with keyword specific phrases in content
  4. Start a real estate blog and post content across multiple social media channels
  5. Leverage visual aides and IDX plugins to give consumers an inside look to potential properties 

The internet is an important medium in the home finding process. Real estate firms, and agents that do not have a website utilizing SEO are at a serious disadvantage. Although most rely on leads and referrals from repeat business – it’s important to leverage a website to establish brand recognition and potential new leads from organic searches. 

  1. Have a website that is optimized for mobile, most consumers in search for properties will browse on mobile devices
  2. Optimize your website for the right real estate keywords 
  3. Target your local market with keyword specific phrases in content
  4. Start a real estate blog and post your content across various social media channels
  5. Leverage visual aides and IDX plugins to give consumers an inside look to potential properties 

If you have funds to allocate in your budget, SEO is an investment that you should start now. SEO is an excellent investment and worth the time in effort to optimize your website and online presence to drive qualified leads to your business. 

seo for e-commerce

ECommerce SEO

The competition online for ECommerce is fierce, and the importance of an SEO campaign is important as ever. From helping customers locate you online, making their purchases seamless on mobile devices, to being cost effective, there are several reasons to engage in an SEO campaign for ECommerce websites.  

According to Google, about 50% of web traffic comes from mobile devices. So, if you want to capture those customers, engaging in an SEO campaign for your ECommerce business is crucial. Aside from App Store Optimization, website SEO is important for apps to increase user downloads across iOS and Android. 

ECommerce SEO is the method of making sure your online store is visible to potential consumers and visible to the search engines. When consumers search for your products online, you want to have your page rank as high as possible to get qualified leads to your store. 

SEO is short for Search Engine Optimization. SEO is a methodical, measurable approach to increasing a websites visibility and ranking to search engines like Google. 

ECommerce services in 2020 give your business the technical, and professional SEO services needed for your website to rank, and increase your revenue online. These services, in comparison to traditional SEO services, focus on ECommerce specific lead generation tools, like product markup and promotions, to increase your online engagement and visibility in search results.