Legal

The client, a specialty grouting company serving the Texas Gulf Coast region, faced significant challenges in aligning its digital presence with its target market. Despite previous SEO efforts, the company needed to attract the right type of leads, with its website ranking for residential grouting terms instead of the intended corporate and government projects. Authority Solutions® was engaged to redesign the website, restructure its SEO strategy, and harmonize off-site pages to build a strong and trustworthy digital presence.

The law firm faced several challenges that impeded its ability to rank effectively on major search engines and attract organic traffic. These challenges included:

• Disorganized Website Structure: The website lacked a hierarchical organizational and URL structure, making it difficult to build an effective SEO strategy on the existing foundation.
• Technical Issues from Third-Party Development: The site was developed by an outside third-party web builder and had numerous technical issues that needed to be identified and corrected.
• Ineffective SEO Training: Despite investing time and energy in training the marketing team on SEO, the firm failed to produce the intended results.

These issues required a comprehensive approach to restructure the website, resolve technical problems, and empower the marketing team with effective SEO strategies.

To address the law firm’s challenges, Authority Solutions® implemented a detailed SEO strategy focused on keyword research, technical corrections, and collaborative implementation. Our approach included the following key elements:

• Keyword Research and Website Restructuring: We conducted a thorough keyword research investigation to identify the best terms to target. A website restructuring followed this to ensure that the page structure and keyword targets were properly aligned.
• Technical SEO Audit: We performed an intensive audit of the website to uncover any technical issues that were negatively impacting SEO results. These issues were then systematically corrected.
• Collaborative Implementation with the Marketing Team: We worked closely with the firm’s marketing team throughout 6 to 9 months to implement our SEO recommendations. By maintaining ongoing collaboration, we ensured the successful execution of all aspects of the strategy.

This comprehensive approach enabled the firm to overcome its SEO challenges and significantly improve its online visibility.