How important is SEO to a business?

 creative team desktop top view with computer, tablets, stationery and people working togetherSearch engine optimization is the practice of increasing the quality and quantity of traffic to your website. It is a viable marketing tool that increases potential leads and customers. Studies have shown that SEO can have better ROI than traditional marketing channels such as print ads.

How does SEO work?

SEO is concerned with improving your website’s ranking in search engines. They are two types of SEO: on-page and off-page. On-page involves what you can control on your website to improve your rakings. This involves keywords, headers, site speed and much more. Off-page, SEO involves anything done on other websites that may affect your ranking. This only refers to links.

Optimizing your page can be challenging and that is where SEO experts come in. they assist you in optimizing on and off page SEO factors to improve your ranking.

Why is SEO important?

SEO is Google’s approach of establishing which site warrants high ranking for each question entered into the search engine. Without SEO, manipulating search results would be easy such that sites with most links or pages would continually rank number

SEO is important as it keeps search results fair. It reduces the capability to manipulate search engine results such that websites appearing for every query merits being there.

Reasons to invest in SEO

If you have a website, then SEO is important. Whether you are the only business in that industry or your business has been in operation for years, SEO is essential for online profit.

SEO enhances visibility and branding

When a customer searches for your products or services, you want your website to appear as high as possible in the search engine. This is because you want them to click on your website.

SEO offers your business credibility

When consumers look up products or services, they usually confine their search to the first page knowing the search engine has selected the best for them to choose. If the search engine trusts you enough to put you in the first age then the customer will trust you too. Consumers may not realize this but high rankings enhance the credibility of a business to their perception.

Increases ROI

SEO allows you to advertise to consumers when they are looking for the product or service you offer. You do not interrupt their favorite programming or take up space on their newspaper.

SEO offers insight into consumer behavior

As mentioned above, SEO increases traffic and Google Analytics track this traffic. Google analytics offers you insight into consumers on how they search the keywords they use, where they live, how much time they spend on a site and the days and times they are active.

Investing in SEO is investing in profitability and visibility. SEO is not a marketing tool phase that is going to be irrelevant soon. SEO works and it is not going to stop functioning any time in the near future.


Investing in SEO is important now more than ever. If you are interested in succeeding online, your business needs to have an SEO strategy. It is important to note that even after becoming successful, SEO is a never-ending practice. You should never stop optimizing your website even after seeing improved sales and regular visits to your site.

Do you have an SEO strategy in place? Is it working for you? Do you want help optimizing your site? Contact Authority Solutions™ today and let us help you with your SEO needs.