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In this day and age, businesses need an online marketing strategy that includes search engine optimization, or they’ll be left behind. Most companies just can’t keep up with new trends and tactics required to stay relevant. Your brand needs a multi-faceted plan to rise in the ranks. Authority Solutions® has the expertise and knowledge you need to get your business seen online. When customers search, they’ll find you. If you’re ready to take your business to the next level, then let’s start with a conversation. Take a moment to provide us with some basic information and we can start the process today!
Authority Solutions® was exceptionally helpful to us in the consultation process by going above and beyond to provide us with a clear understanding of the Digital Marketing space and what the role of Authority Solutions® is in that space. We have since engaged Authority Solutions® for our SEO needs and we are very happy.
Shawn S. | Business Owner
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Make Sure You're Not Invisible Online to Potential Customers.
Every day the Internet and technology are evolving in some way, shape or form and as they keep evolving, so should businesses, products, and services. Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. When thinking about expanding, marketing or branding inBoston, SEO
cannot be overlooked as it is said to have the greatest ROI of any online marketing efforts. It is not just important for information and products to be easily found; it is equally essential for it to be easily understood. Authority Solutions®, the best
Boston SEO company
, helps you to control your digital presence, be found AND understood.
Listed as one of the best search engine optimization services companies, Authority Solutions® is a team of
top Boston SEO experts
who have experience keeping up with the ever-changing trends and science involved in maintaining a high digital presence. Marketing services consist of much more than flyers and ads on Facebook; SEO services put companies and businesses in the best position to keep and maintain an influx of customers coming to your business. It could be a challenge trying to run a business and manage the necessary behind-the-scenes aspects of marketing such as managing algorithms to make and maintain the level of search results success that a brilliant company deserves.
Keyword research is the foundation of Search Engine Optimization (SEO) services, and allows you and your SEO company to be on the same page regarding which keywords to target based on the best ROI. Achieve an advantage over your competitors and ensure that your business is found.
Local SEO is a way to market specifically to customers who are searching for a business near them. If you don’t show up in their search results, another company could get the business that should be yours.
Social SEO utilizes social media platforms to boost your website’s authority and search results rankings. It also provides your business with additional ways of being discovered by improving your discoverability when users search for business or service on their social media platforms.
Video content is imperative for businesses to include in their digital marketing strategy. In order to execute this crucial aspect of an online gameplan correctly, it takes the right content, fulfillment of the vision, and correct optimization for to show up at the top of not only Google’s search engine results pages, but also YouTube or Vimeo.
On-Page Search Engine Optimization (SEO)has proven to be a fundamental tool when it comes to a business’ online success. It encompasses the technical
aspects of a websitesuch as UX/UI, titles, descriptions, keywords and other meta data that helps tell the search engines what your site should rank for so your prospective clients can find you.
Off-Page SEO is managing the backlinks that are pointing to your domain, website and its pages. By ensuring a clean backlink profile, it works to prevent search engines from associating your brand with shady websites or irrelevant content. Avoid having illicit links coming to your site that may raise your rank now but will disastrously harm your credibility in the long run.
SEO companyprotect your online reputation by taking control of what the public sees when they search for you, your brand, your company or partners and associates in that company. Online Reputation Management and Repair helps your business have the best online impression possible.
Boston SEO Services
Search Engine Optimization (SEO)is a process employed to increase organic visibility of a website to relevant users via the most commonly-used search engines. A plethora of 3rd party sites/authors that have done studies discovered that SEO is the best ROI and most lucrative internet marketing service used by well-established digital marketing firms worldwide. Also, the same set of studies revealed that search engine optimization does not only bring a higher click-through rate from the search engine to the client sites but also provides a higher overall return of investment compared to other tactics or services employed. Furthermore, Search Engine Optimization has become a significant concern to most digital marketing companies at present. This is because Google (the most influential search engine to date) has rolled out algorithms responsible for placing authoritative and trustworthy sites and pages at the top of its search results. Since being on the first page of Google’s search results offers many benefits, these companies have taken the practice of proper SEO very seriously.
However, search engine optimization is not easy. Getting the best outcome requires several changes on the website. These tweaks usually include improving the site’s organic rankings in “search engine results pages,” to boost its organic traffic and bring new leads. These procedures are quite complicated and should only be handled by an SEO expert. Properly implementing some of the
top Boston SEO solutions
, can significantly grow a business’s revenue and many online marketing agencies are investing their resources in this internet marketing service. When businesses make the decision to seek out the best SEO companies to provide these services for them, they routinely find Authority Solutions® at the top of their lists.
The search engine optimization landscape has significantly changed over the years. Many SEO agencies successfully adapted and with these changes, while many others have failed to survive. An excellent example of one who survived and flourished, is Authority Solutions®. As an industry-leader and one of the best Boston SEO companies, we are very capable of staying on top of each algorithm change that Google introduces to continue to bring success to our clients. As part of our commitment to bringing results-oriented SEO services to our clients, Authority Solutions® continues to monitor the latest and prevailing trends in the online marketing industry along with the current and upcoming initiatives that Google is planning to implement.
top Boston SEO agency
, Authority Solutions® also takes pride in its extensive and consistent success rate in providing the
best Boston SEO services
to clients. Our years of experience in handling hundreds of Internet marketing campaigns have taught us to understand the rules of the game fully. Thus, we are one of the few SEO firms that can exceed our clients’ expectations.
Authority Solutions® is an award-winning
Boston SEO company. We are regarded as one of the best Boston SEO companies in the industry at present. We were able to achieve this status because we consistently provide our clients with the results they wish to accomplish by employing effective Internet marketing solutions and the industry’s
best Boston SEO specialists. In handling all our clients’ search engine optimization needs, we depend on the collective output produced by our team of experienced SEO consultants and highly-trained SEO specialists. These individuals, along with their respective team managers, are in charge of the company’s day to day business and are instrumental in
providing the services that continue to perform for our clients.
To continue the
company’s legacyof providing result-oriented SEO solutions to clients, Authority Solutions® makes use of a unique hiring process that screens and chooses from the best of the best SEO experts. Also, the company provides every SEO expert on staff, comprehensive, and well-tailored training that equips them with the necessary tools for each client’s specific
Internet marketingneeds. Authority Solutions®, being a top SEO agency in Boston, knows search engine optimization too well. Based on experience, our team of Boston SEO experts, when given a chance to assess a particular website, can quickly determine if it is doing well or having a hard time getting onto the first page of Google’s search results. Due to this level of expertise, our
Boston SEO companycan provide clients with the most comprehensive and applicable SEO solutions to address their diverse site optimization needs.
Unlike other SEO companies out there, Authority Solutions® is known for providing a bundle of Boston
SEO servicesinstead of only attacking one area of search engine optimization. Our years of experience in this field has taught us that it is best to cover all areas of SEO for maximum results. By using this process, our
Boston SEO professionals
are uniquely equipped to outperform other agencies in the industry, thus continually setting Authority Solutions® apart.
Want To Increase Your Revenue With SEO?
data-driven SEO company, to stay a step ahead of the rest. We do this by constantly testing what works and what doesn’t so when we put together and execute an SEO package, we are confident that we are delivering the best and most effective strategy possible.
Search Engine Optimization FAQ'S
SEO in 2020 is about understanding ‘mobile consumers’, and how web design should be designed to accommodate their browsing experience, in comparison to desktop browsing. Think about your browsing habits when on your mobile device and in a hurry. You want a definite search result to appear, and a mobile responsive website that allows you to browse seamlessly. Now compare that when searching on a desktop – what ads, or search results catch your attention? Being able to balance this, and develop a comprehensive online presence is what SEO in 2020 is all about.
OK, so this is sort of complex…just kidding. SEO, is short for Search Engine Optimization. You take part in Search Engine Optimization when you try to make a web page rank higher in a search engine’s SERPs (search engine results pages), with the prime objective being to boost organic (unpaid) web traffic to that web page.
This is a little like asking: Who’s more vital to the Cowboys, Jerry Jones, or Tom Landry? Either one can be debated; but the fact is, both have been crucial to the Cowboys success. This is the same for SEO and PPC (pay-per-click). It is not possible to establish domain authority, organic brand recognition, and a complete online presence without SEO. In the same light, you can’t target potential buyers or prospects by income, online patterns, or keyword research without PPC.
SEO is one of many areas underneath the umbrella of SEM (Search Engine Marketing). SEO and PPC are also subsets of SEM.
What tactics have you tried to implement so far? If you are just starting, we suggest a site audit – which we offer as a complimentary service. Our site audit will help you see any errors on your website, broken or bad links, verify that meta tags are properly identified, and test how quickly your web pages load. Google Search Console also has a helpful tool to “Crawl Errors”, in addition to other metrics to identify how fast your site loads and is responsive across multiple platforms. When you have your website audited and in order, Authority Solutions® will utilize keyword research and content marketing to begin ranking your website, for increased revenue!
Definitely! If this is something foreign, HTTPS is a much more secure version of HTTP. Notice the URL at the top of this page, the “https” at the beginning, and the lock symbol to the left? Google views web pages like these in a positive light. Google indexes HTTPS first, and also recognizes HTTPS as a positive ranking factor for SEO. In addition, HTTPS makes your website load faster, which has a direct impact on how long visitors will stay on your site. All that being said, yes, utilizing HTTPS will help increase your rankings.
Yes! But not all meta tags are created equal. There are typically four types of meta tags:
- Meta Keywords Attribute – A combination of keywords that are important to the particular page.
- Title Tag – The title of the specific web page in question.
- Meta Description Attribute – Usually a few sentences describing the web page.
- Meta Robots Attribute – A way for search engines to crawl for information, so they will know what to do with the page.
We will go through all of these with you, and set your site up for proper meta tag implementation so that Google will recognize your site and begin to increase your rankings. If you are ready, get started now!
Robots.txt is a text file that lives within your website’s highest-level directory, that help search engines understand how to “crawl” your web pages.
Breadcrumbs are things such as categories and tags, which help determine the naming (taxonomy) and organization of your website to search engines. Breadcrumbs help the end user and search engines like Google understand how to navigate from one page to another throughout your site. They also help establish the importance of the parent pages within each topic.
Great question, think about it like this: the internet consists of two things when boiled down -content, and links between content. When search engines began indexing websites, they needed a method to find out which pages were the most important to appear in search results – a system of ranking. With this in mind, the quality if backlinks and where they point became an important ranking factor in SEO. Backlinks can be seen as a vote of confidence from one web page to another. When a website has good, quality backlinks, the more valuable search engines see your website, and the more likely you will see a postive increase in rankings.
Your websites domain authority is directly attributed to its ability to rank with search engines. You can think of domain authority as result of good link quality. If a page’s link quality is decided by the number and viability of its links, then a web sites domain authority is determined but the link equity throughout all of its pages.
Link building is an SEO tactic that we employ to boost a web page’s link equity, generate more traffic, and increase revenue. Both internal and external link building assist in boosting your page authority.