Social Media Management Services in Houston, TX

A managed social program is the planning, posting and community work that builds reach month after month. For a Houston business that means picking the right channels, setting a monthly calendar, making posts, carousels and short videos, and answering the people who comment or message you. Where it fits, we also run lead forms on Facebook and LinkedIn. Each post has a job, such as sending people to a landing page or starting a conversation, and when a topic is technical, someone on your team checks it before it goes out.

Our social programs follow four stages. In weeks one to three we review your channels and your competitors' channels to find the topics worth covering. In weeks four to eight we build the monthly calendar, agree your voice and visual style, line up creators where they make sense and prepare post templates and video scripts. From month three to month six we publish 12 to 30 posts a month, plus a small number of paid posts if you want them, and share the strongest pieces by email. After month six we adjust each month based on reach, engagement, follower growth and visits from social.

Houston is a big, spread-out market, so one set of numbers rarely tells the whole story. We split reporting by audience: technical and recruiting audiences in the energy sector, patients and health audiences, and local shoppers in areas such as Midtown and the Heights. Saves, shares and direct messages count for more than follower totals, because they show real interest. During hurricane season we watch comments more closely, since posts about opening hours and service updates often draw more attention than anything planned.