Social SEO

Build Your Authority Through Social Media Platforms

Likes, comments, and shares are great, but are they helping your rankings? Search engines like Google have publicly announced that social signals do NOT influence a website rankings in their search results. However, utilizing those social platforms to boost your domain’s authority does. Authority Solutions® has the expertise needed to effectively use Social SEO to improve your rankings. If you’re ready to take your business to the next level, then let’s start with a conversation. Take a moment to provide us with some basic information and we can start the process today!

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Authority Solutions® has an amazing staff that is very driven and professional. They have demonstrated the organizational skills necessary to add value to any company. Authority Solutions® can be counted on to carry out any project. They were a pleasure to work with!

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Use Social SEO to Boost Much Needed Domain Metrics.

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Social SEO Builds Authority

Social SEO - Use What They Give You

One of the primary metrics that is considered when a search engine is looking at ranking your Austin-based company, is how authoritative and trustworthy the domain is. If Google and other search engines cannot deem that your domain is one that it can trust, you will not rank high in the search results. If Google and other search engines cannot validate that your domain and the sites that link to it are trustworthy, then you will also likely not make it to the 1st page of the search results. So, if Authority and Trust are so important, what are you supposed to do to increase those metrics?

Backlinking is the concept of having other sites create a hypertext link from their web page or blog article to your website. By linking from their site to yours, they are in fact giving you some of their authority and trust. If that domain is trustworthy, it is a good backlink. If that domain has a lot of authority, it is a good backlink. Looking at the authority and trust values of social sites, platforms and profiles, you will find that their stats are very good. All over the Internet, we are all given the opportunity to create web 2.0 websites, blogs and social profiles. All of these Internet assets have the ability to create links. You know what they say in Austin, if the Internet gives you lemons, make lemonade.

Austin’s Social SEO experts

 at Authority Solutions® know how to utilize these Internet lemons to pass juice to your website. The result is not only some juicy lemonade, but increased authority and trust, resulting in higher organic rankings. This process may appear to be simple at first glance, but making sure to implement such a strategy so that it appears organic, can be tricky. Furthermore, this type of backlinking strategy must be done in a way that magnifies the authority and trust values so your domain benefits as much as possible. Don’t run the risk of drawing a penalty by attempting to do these types of things yourself, but instead trust a digital marketing agency in Austin like Authority Solutions® which provides Internet marketing and SEO with Integrity.


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Backlinks from Social sites can affect your search engine rankings and requires very strategic planning and implementation in order to appeal to Google’s algorithm. 

Effective Social SEO services in Austin

 can boost your website’s metrics such as authority, trust, and ultimately the website’s search results rankings. In addition to creating all of these social assets for passing authority and trust, it will also create a wider net for which people can find you and your business. This provides businesses with additional ways of being discovered and engaging with potential customers. Although seemingly simple enough, these strategies require careful planning and execution by SEO experts that can be found at Authority Solutions®

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Social SEO FAQ'S

Social Media SEO is attributed to how social media engagement can positively affect your websites organic traffic through search engines. This is more important than ever in 2020. The reason is plain: social media management is one of, if not the most important tactics for SEO in 2020. Social media SEO makes your SEO work effective, but also generates qualified leads.

Social media signals are a combination of a webpage’s combined shares, likes and overall social media visibility as seen by search engines. Social SEO activities contribute to a page’s organic ranking and are often used as another form of citation, much like backlinking.

Increased page traffic and proper use of backlinking does help SEO. A hashtag typically does not make or break your rankings, but effective use of hashtags does make a difference.

Social media signals usually do not have a direct impact on search rankings, they do however impact your SEO optimization efforts typically in four ways: increased online visibility and leads to your website, increased domain authority and brand recognition, wider range of content distribution, and extended content lifespan.

We employ many techniques to leverage social SEO, a few are:

  • Profile and attract the right followers. Your social media audience is a lot like links for SEO
  • Utilize social media for external link-building
  • Increase your brand recognition 
  • Engage with your local audience regularly 

If you are looking to add more juice to the SEO of your website, consider the power of social media. Facebook can bring your website high-quality backlinks and help improve the domain authority of your website. This, along with other SEO tactics can help your business rank on the first page of Google for certain keywords.

A social media management strategy is a summary of the activities planned to implement across various social media channels. It gives your goals a plan of action and helps you measure what areas need to be tweaked along the way.